Tuesday, February 16, 2010

Professional Home Staging: The Right Improvements


Professional Home Staging Oakville Ontario Canada Tips.

To sell your home, you will be required to make it available for showings. Home buyers may start house hunting with a logical list of criteria, but the home they actually buy is often chosen largely on emotion. Once a buyer falls in love, forget logic! Professional home staging is a necessity before you list and show your home.

The ultimate objective with showings is for a potential buyer to fall in love with your home. To achieve this, the showing has to be a magical experience for the buyer, one that will allow them to mentally move in. Staging will make your home appealing to a large number of potential buyers. You want the home shoppers to be enchanted – not discourage by future costs for repairs, maintenance, cleaning, etc.

Making the right improvements can make all the difference in whether your house sits or sells. The following should be addressed prior to listing your home for sale, in order to ensure buyers don’t become disenchanted with it.
  1. Kitchen & Bathrooms. Buyers are very particular about these rooms. They know the heartaches and costs associated with renovating them; so you’ll get great ROI if these rooms are updated prior to listing. Things to watch for: re-surfacing cabinets, replacing dated hardware, toilet seats and faucets, re-grouting and/or caulking stained areas in tubs, sinks and showers.
  2. Curb Appeal/Exterior. The front of your house is the first thing the buyer will see. You only have 1 chance to make a great first impression. It is sometimes difficult to get buyers to even get out of the car and see the inside of a home based on what they seen from the driveway. They’ve made their decision before even entering the house. What are they thinking? “...if that’s what the front looks like, it can’t get much better on the inside.” So, make sure the front of your home is appealing. That means, everything put away (i.e. bicycles, garbage/recycle bins, etc), fresh paint (tasteful, neutral colour) on door/trim/garage & a bright & beautiful flower arrangement in an urn/pot on the front stoop.
  3. Flooring is another high cost element buyers notice right away. If your flooring is dated, damaged or soiled (especially carpet), you can be sure buyers will be budgeting for replacement and use this as leverage during negotiations. At the very least, have your carpets steam cleaned. However, if it is past the point of no return, consider updating the flooring before selling. The return on investment here is usually 100%. You’ll make up for the cost of replacement in a quicker sale, at a higher price!
  4. Landscaping. Backyard living has become a very hot trend in the last couple of years and is expected to continue. Displaying your backyard as a welcoming oasis will do much to appeal to today’s buyers. This can be easily achieved by ensuring your shrubs are well tailored, lawns are mowed, colourful flowers are planted and the patio staged with some bright table settings. Consider purchasing a small water fountain to enhance the experience with the sound of running water.

While people say they can see ‘potential’ in a home, the reality is, 90% can’t! That’s why 63% of buyers are willing to pay more for a home that is move-in ready. So make sure all those “to-dos” that have been on your list for a while are tackled before listing! A professional home stager can help you neutralize and optimize your home, while staying within your budget. Staged homes show better than competing homes for sale, which usually results in a quicker sale for a better price. If you are in the Toronto area, call Divine Home Staging and Decor for a consultation.